About Sanponashi

Specializing in Special A grade Hokkaido rice, bringing Japanese craftsmanship and nature's blessings to every family

Company Overview

Sanponashi is a strategic alliance brand of three companies: Shingihou Co., Ltd., Shizuku Co., Ltd., and Lü Sheng Da, helping overseas teams connect with Japanese agricultural resources from an on-the-ground perspective in Japan.

"Sanponashi" (Three Legs) symbolizes three solid pillars: Quality, Service, and Trust. We believe that only by solidly operating on these three foundations can we provide truly valuable products and services to customers.

Depending on the project, we help connect with farmers, JA co-ops and agricultural businesses in Japan and check details locally.

Our Core Values

Quality First

Carefully selected Hokkaido rice. Every grain undergoes strict quality control.

Professional Team

Our team includes certified Rice Taste Appraisers and a Three-Star Rice Meister (certified by the Japan Rice Retailers Association) with extensive expertise in Japanese rice.

Dedicated Service

Comprehensive pre-sales consultation and after-sales service to help you choose the right rice variety. Customer satisfaction is our greatest achievement.

Brand Promise

Sanponashi represents three solid pillars: Quality, Service, Trust. On this foundation, depending on the project, we help connect with farmers, JA co-ops and agricultural businesses in Japan and check details locally.

Professional Certifications

Our team holds the following Japanese rice qualifications, which inform our judgment on rice and agriculture projects

Rice Taste Appraiser

Professional rice appraisal qualification, similar to wine sommeliers, specializing in rice quality, taste, and cultivation evaluation.

Three-Star Rice Meister (certified by the Japan Rice Retailers Association)

Foundation professional qualification in Japanese rice retail, requiring 5+ years experience and knowledge examination.

Related Organizations

Japan Grain Inspection Association (General Incorporated Foundation)

Conducts the rice taste ranking (食味ランキング)

Rice Taste Appraiser Association

Professional rice appraiser certification association

Japan Rice Retailers Association

Rice Meister certification system authority

Qualification details are based on public information from the certifying organizations